Port-A-Cool was recently featured on ArabianSupplyChain.com. Here's an exceprt of the article highlighting an interview with CEO Ben Wulf:
Expansion of its regional supply chain through new warehousing capabilities in Dubai is giving Port-A-Cool direct access to the region and drastically reducing delivery time for customers.
It’s an exciting time for Port-A-Cool, recognised as the worldwide leader in the portable evaporative cooling industry; just four months after new CEO and president Ben Wulf took the reins, the US-based company has achieved one of its biggest goals for the MENA region for 2014 with the launch of new warehousing capabilities in the UAE.
Basing operations in the new UPS full-service warehouse in the South Zone of Jebel Ali Free Zone (Jafza), Dubai, has enabled Port-A-Cool to streamline customer support and supply capabilities throughout the region, significantly reducing transit times for delivery.
“Customers can’t wait two to three months to get our products from Texas, where we’re headquartered, so by partnering with UPS we can have our products locally available and delivered within days,” Wulf said, when Logistics Middle East sat down with him in May to discuss the company’s growing presence in the Middle East.
“Not only does UPS have the warehouse facilities but it has the logistical means that we need to make sure our products and services are reaching our customers in the time and manner they would expect.”
Wulf said launching the new facility was “a crucial milestone” he wanted to achieve this year and part of the company’s ongoing commitment to the region, with Jafza, which currently houses over 7,300 companies, representing the obvious choice of location.
The construction and manufacturing industries in the GCC region key for Port-A-Cool as a high standard of worker safety becomes increasingly prevalent in the GCC region. While cities like Dubai and Doha are enjoying a greater global profile now, they are under greater scrutiny in terms of labourers’ welfare.
“With the Expo 2020 in Dubai and the World Cup in 2022 in Qatar, the Middle East as a whole, but specifically the UAE and Qatar, is in the spotlight,” Wulf asserted. “Everybody is looking and scrutinising the region, wanting to understand what’s happening here.
“Worker safety is going to become a more meaningful topic as we move forward and think about keeping workers cool, comfortable and in a safe working condition. Our customers are looking to address heat stress and a hot working environment, so they need products like Port-A-Cool to eliminate uncomfortable conditions.”
Keeping workers comfortable is also an important productivity measure, which is something employers cannot ignore.
“We’re trying to raise awareness that when you get to high temperatures, the inaccuracy for workers exposed to it is quite high,” Wulf shared. “Workers need a cool environment that allows them to get their core body temperatures down and it only costs about seven dirhams a day to run the units, which includes the water and electricity, making it a cost effective alternative to air conditioning.”